WORK / PROJECT COLLECTION

Brand strategy.
Commercial execution.

Explore the work by category. Each collection brings the project context, my contribution and the creative evidence together.

GRAMEEN DANONE / COMMERCIAL OPERATIONS

Connecting brand ambition
with sales execution.

My work spans nationwide sales operations, business analytics and cross-functional coordination alongside brand leadership.

PRACTICE CASE / SALES OPERATIONS ENABLEMENT

Making commercial activity visible and coordinated

Brand & Sales Operation Manager · January 2024–Present

01 / BUSINESS NEED

Connect the moving parts

Nationwide commercial execution brings together sales planning, incentives, distribution, logistics and marketing investment. These functions need shared performance visibility and coordination.

02 / MY CONTRIBUTION

Coordinate and track

Led sales operations across planning, incentives, distribution, applications and logistics.
Developed dashboards and reports to track sales trends, ROI and brand performance.
Aligned Brand, Sales, Factory and Supply Chain teams; oversaw budgets, agencies and vendors.

03 / DELIVERED

Decision support in practice

Business dashboards and reports supported data-driven decisions and ROI tracking, alongside coordinated sales operations and product-availability planning.

View role context ↗

HOW THE WORK CONNECTS

From commercial priorities to performance review

01
Plan
Brand priorities
Sales planning
Marketing budgets
02
Coordinate
Sales & incentives
Distribution & logistics
Factory & Supply Chain
03
Track
Sales trends
ROI analysis
Brand performance
04
Review
Dashboards & reports
Cross-functional alignment
Commercial decisions

A visual summary of my responsibilities and reporting scope.

Reporting focus

Sales trends: Visibility into commercial performance.
Marketing ROI: Investment and performance tracking.
Brand performance: Context for marketing and commercial decisions.

AARONG DAIRY / PRINT ADVERTISING

One story.
Across the newspaper.

Jotne Thasha Valobasha campaign placements across pages 1, 3 and 5 of The Daily Star and Prothom Alo. These supplied visuals show the sequence of newspaper advertisements.

1 / 2

Explore the campaign case study ↗

CAMPAIGNS / VIDEO COLLATERAL

Watch the stories.
Explore the campaigns.

Selected video productions I led at Grameen Danone and the supplied Aarong Dairy campaign playlists. Watch here or open the original videos on YouTube.

Transforming Lives

Grameen Danone · Campaign communication and video production leadership

Watch on YouTube ↗

Prof. Muhammad Yunus production

Grameen Danone · Video production leadership

Watch on YouTube ↗

AARONG DAIRY / CAMPAIGN COLLECTION

Browse the campaign playlists

Choose a playlist by name, then select any video thumbnail below the player.

Playlist names and the 52 listed public videos/Shorts were retrieved from YouTube on 13 October 2026. Jotne Thasha Valobasha is also confirmed by the campaign lead. If a video is unavailable in the player, use its YouTube link.

Campaign case studies.

↗

Aarong Dairy

Jotne Thasha Valobasha

Campaign strategy, communication and video production

↗

Aarong Dairy

Milk Collection & Chilling Ecosystem

Seven-part documentary · Planning, budgeting and scripting

↗

Grameen Danone

Stories with a social purpose

Transforming Lives and Prof. Muhammad Yunus productions

GRAMEEN DANONE / PRODUCT LAUNCHES

A portfolio of products.
Brought to market.

Products I launched at Grameen Danone, spanning biscuits, cookies, drink powders and Tasty Saline. Explore the supplied packaging mockups by range and pack size.

My contribution Brand strategy, go-to-market planning, marketing communication and cross-functional launch coordination.

21 showcased pack variants

Loading product gallery…

Product launch experience: Md. Nazmul Hasan, Grameen Danone Foods Limited. Supplied packaging mockups showcase the products; packaging design authorship is not claimed.

CARE NUTRITION / PRODUCT LAUNCHES

New brands.
New possibilities.

Products I launched during my Care Nutrition role: Tiffin+ confectionery and Ener-G Fortified Tasty Saline, presented through six supplied variant visuals.

My contribution Brand positioning, launch communication and coordinated go-to-market execution during my time as Manager — Brand & Digital Marketing.

6 showcased variants

Loading Care Nutrition gallery…

Launched at Care Nutrition by Md. Nazmul Hasan. Product visuals are supplied examples; packaging design authorship is not claimed. Flavours are labelled from the supplied artwork.

WEBSITES & DIGITAL COMMERCE

From brand presence
to connected commerce.

I led website launches for Aarong Dairy, Grameen Danone and Care Nutrition. At Aarong Dairy and Grameen Danone, the platforms included e-commerce with payment and SMS gateways enabled—connecting brand communication with online purchasing and customer communication.

01 / GRAMEEN DANONE

A brand platform with commerce built in

Led the website launch, bringing brand storytelling and product discovery together with e-commerce, payment gateway and SMS gateway capabilities.

WEBSITE LAUNCHE-COMMERCEPAYMENT GATEWAYSMS GATEWAY

Explore Grameen Danone ↗

02 / AARONG DAIRY

Connecting discovery, ordering and delivery

Led the website and e-commerce launches with payment and SMS gateways enabled. Managed the associated home delivery system and formalized complaint-management SOPs, connecting the digital platform with customer service.

WEBSITE LAUNCHE-COMMERCEPAYMENT GATEWAYSMS GATEWAYHOME DELIVERY

Historical website: www.aarongdairy.net, shown in the supplied launch visual.

Explore BRAC Dairy brand context ↗

03 / CARE NUTRITION

A digital home for the brand

Led the company website launch, creating a public platform for brand communication and product information alongside the NutriPlus relaunch and Tiffin+ and Ener-G launches.

WEBSITE LAUNCHBRAND COMMUNICATIONPRODUCT INFORMATION

Explore Care Nutrition ↗

My contribution: website launch leadership and coordination. Images are supplied project evidence. E-commerce and gateway features describe the launch scope at Aarong Dairy and Grameen Danone; current websites may have changed. Software development authorship is not claimed.

CARE NUTRITION / ACTIVATIONS & MARKET VISITS