AARONG DAIRY / INTEGRATED CAMPAIGN CASE STUDY
Jotne Thasha
Valobasha
যত্নে ঠাসা ভালোবাসা
A story of care—from the farm to the family.
Led campaign strategy, communication and video production to connect the care behind Aarong Dairy’s milk with the everyday care families give their loved ones.
Watch the campaign ↓
Aarong Dairy
Campaign strategy, communication
and video production lead
Facebook & YouTube
THE OBJECTIVE
Make the care
behind the product visible.
The campaign highlighted the care, purity and dedication involved in milk production and delivery. It aimed to build an emotional connection by linking the brand’s production journey to the care consumers show their families.
Audience and positioning
Families, homemakers and health-conscious consumers who prioritize safe, pure dairy products for their loved ones. The positioning presented Aarong Dairy as wholesome goodness nurtured with care and affection.
THE COMMUNICATION APPROACH
Everyday care.
A consistent brand story.
Video-led storytelling
Narrative videos connected the farm-to-table journey with the dedication of farmers and the team. The videos were promoted on Facebook and YouTube.
Social creative
Static creatives promoted on Facebook brought the campaign into familiar moments: learning, bedtime, school and family care. Quality-testing communication connected the emotional theme with the care behind milk processing.
My contribution
Led campaign strategy, communication development and video productions, coordinating creative and production partners. Events and activations, where relevant to my wider work, were co-led.
VIDEO COLLATERAL / CONFIRMED CAMPAIGN PLAYLIST
Watch the campaign.
This is the Jotne Thasha Valobasha playlist confirmed by the campaign lead. Select a thumbnail below the player to watch any of the campaign videos.
Open the campaign playlist on YouTube ↗CREATIVE COLLATERAL / FACEBOOK PROMOTION
The campaign in pictures.
Supplied campaign artwork promoted on Facebook. Select a creative to view the original supplied image.
REFLECTIONS & LEARNINGS
Building a story
people can relate to.
Reported response
In the supplied campaign report, the campaign lead described positive comments, sharing and emotional resonance, and a contribution to consumer trust in the brand’s quality and purity.
These are qualitative observations reported by the campaign lead. Platform analytics, reach, engagement rates and brand-trust measurement were not supplied; no numerical impact or independently measured uplift is claimed.
Key learning
Pairing familiar family moments with product-care communication provides a coherent way to connect emotional storytelling and the brand’s quality message across video and static content.
Explore Aarong Dairy’s public creative collection ↗Campaign context and role attribution are based on Md. Nazmul Hasan’s account and supplied campaign report. Images remain the property of their respective owners. Campaign leadership does not imply sole graphic design, filming or editing authorship.
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